Why you need professional photography ASAP!
Professional photography is definitely an investment, and is often viewed as expendable. But, if you are building a website or coming to market with a product, it is a must. No matter who your customers are or what you are selling, high quality photography is an important asset that will contribute to your overall branding and success. You might consider trying to take your own photos or use stock photography, but the overall investment is essential. Truth in advertising is a big deal and representing your actual product is necessary. When it comes to business expenses that are absolutely worth it, professional photography should be at the top of the list.
No matter what your industry, you will benefit from having your products professionally photographed. Why is it so important? There are so many benefits to having professional photos of your organization and the products you offer on your website. Here are reasons that every business should invest in high quality professional photography.
Your photos represent your BRAND
Low quality, unprofessional photos on your website will communicate the same about your organization and the products and services you offer. Your photos and your website are hugely important when it comes to making a first impression on customers. Don’t skimp on them!
A Picture is Worth A THOUSAND Words
This phrase has been around forever. These days pictures are worth at least a thousand words – probably more! Photos tell a visual story to your customers about your products or services. In this day and age, consumers like to see what they are getting. Having high quality and well thought out photos can give you the edge over your competition. The internet has made it easy to find and compare similar products…make sure your stands out.
Photos help customers get to know your BUSINESS
Sure, stock photography is always an alternative that some companies consider when they feel a photo shoot with a professional photographer might be out of the budget. While stock photos are certainly helpful for some purposes, they are not the best way to showcase your business. Why? Because they are not photos of YOUR BUSINESS. When people visit your website, they want to get to know you! Stock photos could give people a false impression of what you have to offer. The best way for potential customers to get to know your business is by showing them actual photos of your business.
Images can help your SEO and drive business to your website
If your business has a website (which is almost a given these days), you may have heard of search engine optimization. SEO is the practice of optimizing various elements of your website to help it perform better in the search engine ranking results. There are many factors for SEO, and one element is images. Optimized photos can help your website get found in the image results like Google Images and perform better in the overall search results. Great photos can also help to engage customers and keep them on your site for longer, or encourage them to choose you over a competitor.
High quality photos can be versatile ASSETS
When it comes to marketing your business online, you have probably experienced that the images on your website create your look. But if you look at each photo on its own, they can be used individually for content elsewhere.
Online, photos can be used to make your website more engaging, but they can be used to tell your brand story on social media site. Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business and more. You can also use images on blog posts and in articles. Photos can also be used in in printed materials such as brochures and other marketing pieces.
By investing in professional photography, you provide yourself with new, helpful ammunition that can be used to enhance your marketing efforts. Professional photos are a MUST when it comes to successfully marketing and promoting your business, no matter what industry. The time to find and hire a professional photographer to showcase your business is NOW! Contact us to get started.
