GETTING STARTED WITH PAID SEARCH
Taking advantage of paid search is a great way to attract new traffic to your website, and eventually to your business. However, before you get started in paid search, there are a few things you should know. With the tips below, you’ll be able to maximize the benefit of your paid search activity.
What Is PPC?
According to Wordstream.com, “PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.”
Google AdWords dominates as the tool of choice for marketers who utilize PPC. With Google AdWords, you and your company will only pay when the viewer actually clicks through the advertisement to your site. Ad impressions don’t cost a thing, and the exposure you get from a well-placed ad are worth what you’ll pay for those who click through.
Creating Your Ad
● Before you create an ad, you’ll want to research keywords that your target audience is already searching. These keywords will act as catalysts in routing search traffic to your advertisement.
● Next, create the landing page where your audience will be directed. Your page should have quality, interesting content that your audience will benefit from. You may also want to include a contact form, so that some of the visitors that reach your page through the advertisement can be converted into prospects.
● After that, you’ll want to create the copy and content for your ad. Normally, this includes a title, website URL, and a few words to describe the web page your visitor will land on.
● Finally, you’ll have to decide on the maximum dollar amount you’re willing to spend in a day. After you finalize that and click “submit,” your ad will begin running and directing traffic to your site.
Okay, So How Do You Find the Right Keywords?
Identifying the right keyword is of paramount importance to the success or failure of your advertisement. There are myriad tools that’ll help you find the most popular and most valuable keywords for your target audience. You can even geo-target your advertisements. To learn more, feel free to contact us for a no-obligation discussion of your situation.
